Writing for B2B technology companies and agencies about retail, finance/fintech, payments, markets/investing, AI, and more. Portfolio includes ghostwritten & bylined items.
Advancing disruption from within: How companies can fuel growth and stay competitive
Building disruption requires using new technologies in differentiated, innovative ways that help companies set themselves apart from the competition.
Optimizing Local Marketing at Scale: The Power of SOCi Genius AI on AWS
Multi-location businesses can automate local marketing efforts across search, social, and reputation management.
Breaking new ground: Mobilizing climate capital to emerging and developing markets
What measures can be taken to address risks and close capacity gaps in emerging-market countries?
Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey
Partnerize surveyed 1,000 consumers about how they engage with affiliate marketing throughout the online shopping journey from awareness to loyalty. The data and insights are in this report.
How Neudesic is Harnessing AI for Impact in Australia
Making progress on AI as an organisational priority takes a level of functional capability that’s challenging for Australian companies to achieve on their own. Neudesic brings enterprise-grade IP and world-class experience and partnerships to the Australian market to help companies realise impact from their AI investments.
3 Levers To Pull To Drive Working Capital Improvement
This playbook from LSQ explores how businesses can use supplier management, supply chain finance, and payments management to optimize their working capital and strengthen supply chain health.
Beyond the obvious, here are the business benefits of investing in employee wellbeing
Employers know that prioritizing employee wellbeing is the right thing to do, but there are also tangible business benefits. Data from Indeed, analyzed by Oxford researchers, shows that companies with higher employee wellbeing levels have better valuations, return on assets, and profits.
Research Report: Improving Customer Engagement with a Modern Marketing Technology Stack
This report explores recent Retail Dive-Mastercard research into companies’ customer engagement strategies and technology solutions, and shares expert insights into how companies can strengthen their engagement efforts to drive more impactful outcomes.
How retailers can drive more sales by meeting the financing needs of more customers
By looking beyond primary and tertiary lending, retailers can meet the financing needs of customers who have less-than-perfect credit.
How AI and skills-first hiring are rewriting the rules of recruitment
A skills-first hiring approach can help employers reduce both the time and costs associated with hiring, especially when supported by AI.
Research Report: Uncovering the Value of Payment Flexibility, Optionality, and Choice
This report explores the results of a survey of 150 retail and e-commerce executives and uncover what’s important to merchants and consumers when it comes to payments.
[PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points
Traditional retail promotions that rely on coupons and discounts don’t cut it with customers the way they used to. In this podcast series from Talon.One, learn retailers like Sephora and Adore Me use standout promotions programs to keep customers coming back.
The Road to Refresh: Upgrade your PC fleet and drive your business forward
Take this interactive journey to find out how a PC fleet refresh can help IT leaders save the day, every day.
Unlocking business growth through effective credit control
Incorporating robust customer information and insurance protections into CFOs credit control procedures helps businesses bring in new customers, grow their existing customer relationships, and generate more sales and revenue.
Reducing T&E policy violations: 3 steps
Violations of travel and expense (T&E) policies are a drain on company funds. Three efforts are key to raising policy compliance rates.